Billy Mays Marketing Magic

A new post today on The Total Package (called Billy Mays Marketing Magic) is required reading for every marketer … Rich Schefren delves deep (and delivers in spades) about “the greatest pitchman ever”, Billy Mays (RIP).

Aside from the series “Pitchmen”, which will be sadly sadly missed, what Rich Schefren reveals here about the sales process and other lessons from Billy Mays is something really to put aside several hours to devour and then discover what you can borrow and adapt for yourself.

I know that’s what I’ll be doing.

Best of all … as with all of The Total Package material … access to the article is free.