In the past, one of the big copywriting forums was run by Michel Fortin — one I was a member of for the past couple of years. Pete Godfrey jokingly refers to my time on the boards as “lurking” — although I posted much more than I lurked! It was a great resource to learn from and share, and meet some nice copy folk from around the world.
However, it did have some rather hot debates at times about politics and religion, which I usually kept well away from. Those debates, and some other discussions, really caused the board to become a hassle to Michel — and for many reasons, he’s put the board on ice.
In many ways, running a resource like that brings benefits to the board owner. A targeted list of members to communicate with via email (to bring traffic to your other sites); advertising on the board to help cover costs and “eyeballs” that can bring traffic to your other sites are benefits to the board owner and to active participants. So for many reasons it was sad to see Michel’s forum go by the wayside: hopefully that will work out well for Michel — I know I’ll still be keeping up with his great blog.
I only found out while at a Platinum meeting in Perth last week, when a friend (and excellent copywriter) Bill Dimitrovski told me at the bar that the board had shut down. Buried in Platinum for several days, I had no idea!
However, after jumping onto the copywriting forums at Digital Point and Warriors Forum, I found that one of the long time members of Michel’s board — Bruce Wedding — has started up a new forum: the Copywriting Board.
Hopefully the active members of Michel’s forum, along with new members, will get the new board up and going quickly — it already appears to be happening, with plenty of activity in the first few days of the Copywriting Board.
I was pretty chuffed too when Bruce gave me 10 karma for creating the new board’s favicon image!
Anyway — it’s a great place for all levels of copywriting discussion, from rookie to advanced, whether on marketing, copywriting and even related design, and of course for critiques. I think this new “hangout” will grow quickly into a great resource, not unlike Michel’s forum but hopefully without the heated debates (different rules should help fix that!).
The forums are a great place to exchange ideas, meet other copywriters, get some input into your work, have a bit of fun and keep on learning. Whilst there are forums on copywriting within the Warriors Forum, at Digital Point forums and via Clayton Makepeace’s Total Package, there is certainly room for the Copywriting Board.
Long may it stay active!