While we were hurtling over New South Wales today at 939 km/hour and 10,721 metres off the ground on our Virgin Blue flight (in Sardine Class) to Coolangatta, I was thinking about the safety demonstration the cabin crew go through at the start of every flight (as you would when your mind wanders during downtime on flights in Sardine Class!
The first thing the cabin crew do is advise that you should pay careful attention to the safety demonstration/presentation, no matter what your flying experience. Then, they advise that each person has a safety card in the seat pocket in front of them and that you should look through it BEFORE take-off.
You are, of course, already taxiing to the runway.
They then continue with the rest of the demonstration — seatbelts, life jackets, exits etc … yet verbally they just told you to stop paying attention and read the safety card before take-off, which is looming rather fast!
How can you possible follow both conflicting instructions? Shouldn’t they ask you to read the safety card AFTER you’ve watched the rest of the demonstration?
As we’re now in the Litigious Age of mankind, isn’t that a potentially costly safety sequence? Someone gets injured, because their seatbelt wasn’t properly fastened, and they sue the airline as the cabin crew told them to read the safety card instead of watching how to correctly fasten the seatbelt … I’m surprised no-one has considered this issue (especially the legal or insurance types who work for the airlines)!
To me, this relates strongly at times to copywriting — saying the right things in the right sequence. Get it out of order, and you can reduce your response.