Headline that captures attention

There’s a story in The Age today about a fire that has damaged an adult cinema in Melbourne’s CBD. And the crafty headline for this brief story? It’s hilarious: Premature evacuation as Club X burns It certainly got my attention in the list of the newspaper’s Top 10 articles for the day. Most amusing.
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Outer Envelopes

I was just listening/watching Mal Emery’s superconference from back in 2005, and one of the things Mal says often is that “there are lots of ways to be right.” That statement is especially true in terms of direct mail, and how you can go about creating the outer envelope. There are many competing theories on
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A Proof-Reading Tale

I read with interest tonight a brief story caption under the main image on the Herald Sun homepage: One up: Daniel Giansiracusa celebrates a first-term goal as the Bulldogs notch their first win of the AFL season with a 32-point win over Richmond at the MCG tonight. There’s a link there to the AFL Footy
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