Usability Fail

Today I was looking for some photo/disk mailers that Australia Post offer for sale in every one of their postal shops. Jumped onto their online shop. Navigation failed to turn up anything relevant. So I used search. “Disk mailer” — no results (and no helpful suggestions). “Disk” — no results Hmmm, so I grabbed one
Read More »

Price Persuasion

The same price, the same savings … can be perceived very differently by your customers. A price presentation example worth knowing for both buyers and sellers!
Read More »