http://www.deankennedy.com Dean Kennedy is a copywriter, marketing consultant and profit strategist based in Melbourne, Australia Sat, 16 Aug 2008 00:44:31 +0000 http://backend.userland.com/rss092 en With ad services like Google Adwords, having control of the page a viewer sees once they click on your ad means you have the advantage of presenting a targeted message. One of the worst mistakes you can do is to create a compelling headline and brief description, and then just send ... http://www.deankennedy.com/blog/target-your-click-traffic/ Watching the Pies get thumped by the Bombers on the Foxtel replay. # Powered by Twitter Tools. http://www.deankennedy.com/blog/twitter-tweets-on-2008-07-26/ Just wrapped up a one hour copywriting phone interview with Aaron Parsons for his members (http://www.thebusinesscommandos.com/) # Powered by Twitter Tools. http://www.deankennedy.com/blog/twitter-tweets-on-2008-07-23/ The Great White Shark is joint leader again ... go Greg!!! # Powered by Twitter Tools. http://www.deankennedy.com/blog/twitter-tweets-on-2008-07-19/ Mal Emery has published an outstanding article about the right way to use Yellow Pages, in his latest Rebellious Rant. I'm not just saying that because Mal has recommended his clients and subscribers contact me for a "done for you" Yellow Pages service! It's because Mal is sharing great advice about maximising ... http://www.deankennedy.com/blog/yellow-pages/ Channel 9 again demonstrate their absolute rudeness and arrogance... 15 minutes behind their TV schedule yet again for no good reason! # Powered by Twitter Tools. http://www.deankennedy.com/blog/twitter-tweets-on-2008-07-17/ Back from a nice morning walk and getting into a few hours of writing! # Powered by Twitter Tools. http://www.deankennedy.com/blog/twitter-tweets-on-2008-07-16/ Okay, you won't believe this ... I'm not even a US resident and I got the Americans to let me run for President ... it's all over the news! Thankfully having the name "Kennedy" swayed them -- they don't seem to mind the idea of another Kennedy in the Whitehouse. Thanks to ... http://www.deankennedy.com/blog/president-kennedy/ Just ordered 20 new marketing, copywriting, advertising and persuasion books from Amazon! # What a great definition of a cash back offer -- point 4 on this page: http://www.mtechlaptops.com/dellvsmtech.htm -- ha! # Powered by Twitter Tools. http://www.deankennedy.com/blog/twitter-tweets-on-2008-07-13/ I just watched an auction end online for a brand new pair of men's workboots ... a brand with an excellent reputation ... being offered for $15 -- $100 below retail! Number of bids? Zero. No sale! Here's a pretty good reason why ... the boots were advertised as "Bloodstone Workboots" -- but ... http://www.deankennedy.com/blog/bargains-in-misspellings/