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<channel>
	<title>DeanKennedy.com</title>
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	<link>http://www.deankennedy.com</link>
	<description>Dean Kennedy is a copywriter, marketing consultant and profit strategist based in Melbourne, Australia</description>
	<pubDate>Sun, 22 Aug 2010 13:59:59 +0000</pubDate>
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		<title>Weekly Twitter Tweets at 2010-08-22</title>
		<link>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-08-22/</link>
		<comments>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-08-22/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 13:59:59 +0000</pubDate>
		<dc:creator>Dean Kennedy</dc:creator>
		
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-08-22/</guid>
		<description><![CDATA[
Can&#8217;t decide who to vote LAST on Sat, Labor or The Greens &#8230; wish we had optional preferential voting, neither deserve a vote! #ausvotes #
But I reckon the immense satisfaction of putting Bill Shorten last on my ballot will probably convince me #ausvotes #

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]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>Can&#8217;t decide who to vote LAST on Sat, Labor or The Greens &#8230; wish we had optional preferential voting, neither deserve a vote! #<a href="http://search.twitter.com/search?q=%23ausvotes" onclick="javascript:pageTracker._trackPageview('/search.twitter.com');">ausvotes</a> <a href="http://twitter.com/DeanKennedy/statuses/21297587811" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
<li>But I reckon the immense satisfaction of putting Bill Shorten last on my ballot will probably convince me #<a href="http://search.twitter.com/search?q=%23ausvotes" onclick="javascript:pageTracker._trackPageview('/search.twitter.com');">ausvotes</a> <a href="http://twitter.com/DeanKennedy/statuses/21297635862" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
</ul>
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		<title>Weekly Twitter Tweets at 2010-08-01</title>
		<link>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-08-01/</link>
		<comments>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-08-01/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 13:59:59 +0000</pubDate>
		<dc:creator>Dean Kennedy</dc:creator>
		
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-08-01/</guid>
		<description><![CDATA[
Swan concedes Opposition is correct that Labor is borrowing $100M A DAY to pay back Govt debt - we can&#8217;t afford Labor! http://bit.ly/dmhdO6 #
Wow, Google Images has had an impressive revamp, love the new scrolling results and even how the individual pages are displayed. #

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]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>Swan concedes Opposition is correct that Labor is borrowing $100M A DAY to pay back Govt debt - we can&#8217;t afford Labor! <a href="http://bit.ly/dmhdO6" onclick="javascript:pageTracker._trackPageview('/bit.ly');" rel="nofollow">http://bit.ly/dmhdO6</a> <a href="http://twitter.com/DeanKennedy/statuses/19555337687" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
<li>Wow, Google Images has had an impressive revamp, love the new scrolling results and even how the individual pages are displayed. <a href="http://twitter.com/DeanKennedy/statuses/19855128761" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
</ul>
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]]></content:encoded>
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		<title>Weekly Twitter Tweets at 2010-07-18</title>
		<link>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-07-18/</link>
		<comments>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-07-18/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 13:59:59 +0000</pubDate>
		<dc:creator>Dean Kennedy</dc:creator>
		
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-07-18/</guid>
		<description><![CDATA[
Sorry Steve Jobs, I death-gripped my Samsung Omnia (even 2-handed) and it gives me full signal strength, unlike your iPhone4!! #
Can&#8217;t wait to vote OUT Rudd&#8217;s deputy Gillard on 21 Aug. Generations of Aussies not even born yet will be paying back Labor debt #ozelection #
@almulcahy http://twitpic.com/26052a - Yes, it definitely looks somewhat chilly!! Maybe [...]]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>Sorry Steve Jobs, I death-gripped my Samsung Omnia (even 2-handed) and it gives me full signal strength, unlike your iPhone4!! <a href="http://twitter.com/DeanKennedy/statuses/18726716784" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
<li>Can&#8217;t wait to vote OUT Rudd&#8217;s deputy Gillard on 21 Aug. Generations of Aussies not even born yet will be paying back Labor debt #<a href="http://search.twitter.com/search?q=%23ozelection" onclick="javascript:pageTracker._trackPageview('/search.twitter.com');">ozelection</a> <a href="http://twitter.com/DeanKennedy/statuses/18737202865" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
<li>@<a href="http://twitter.com/almulcahy" onclick="javascript:pageTracker._trackPageview('/twitter.com');">almulcahy</a> <a href="http://twitpic.com/26052a" onclick="javascript:pageTracker._trackPageview('/twitpic.com');" rel="nofollow">http://twitpic.com/26052a</a> - Yes, it definitely looks somewhat chilly!! Maybe the council needs to add an outdoor heater! <a href="http://twitter.com/DeanKennedy/statuses/18794037824" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
</ul>
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]]></content:encoded>
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		<title>Weekly Twitter Tweets at 2010-07-11</title>
		<link>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-07-11/</link>
		<comments>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-07-11/#comments</comments>
		<pubDate>Sun, 11 Jul 2010 13:59:59 +0000</pubDate>
		<dc:creator>Dean Kennedy</dc:creator>
		
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-07-11/</guid>
		<description><![CDATA[
President Karin&#8217;s first meeting!! http://twitpic.com/23de5i #
http://twitpic.com/23de5i - At our first Brunswick Rotary meeting of the 2010-11 year, with VP Cheryle and Sergeant Barry. #
@topekarotary http://twitpic.com/23ir16 - Good luck from Melbourne downunder for your year of Building Communities Bridging Continents! #

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]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>President Karin&#8217;s first meeting!! <a href="http://twitpic.com/23de5i" onclick="javascript:pageTracker._trackPageview('/twitpic.com');" rel="nofollow">http://twitpic.com/23de5i</a> <a href="http://twitter.com/DeanKennedy/statuses/18006011019" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
<li><a href="http://twitpic.com/23de5i" onclick="javascript:pageTracker._trackPageview('/twitpic.com');" rel="nofollow">http://twitpic.com/23de5i</a> - At our first Brunswick Rotary meeting of the 2010-11 year, with VP Cheryle and Sergeant Barry. <a href="http://twitter.com/DeanKennedy/statuses/18013552274" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
<li>@<a href="http://twitter.com/topekarotary" onclick="javascript:pageTracker._trackPageview('/twitter.com');">topekarotary</a> <a href="http://twitpic.com/23ir16" onclick="javascript:pageTracker._trackPageview('/twitpic.com');" rel="nofollow">http://twitpic.com/23ir16</a> - Good luck from Melbourne downunder for your year of Building Communities Bridging Continents! <a href="http://twitter.com/DeanKennedy/statuses/18065408150" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
</ul>
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]]></content:encoded>
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		<title>Weekly Twitter Tweets at 2010-05-23</title>
		<link>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-05-23/</link>
		<comments>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-05-23/#comments</comments>
		<pubDate>Sun, 23 May 2010 13:59:59 +0000</pubDate>
		<dc:creator>Dean Kennedy</dc:creator>
		
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-05-23/</guid>
		<description><![CDATA[
My mate &#38; Aussie rock legend Johnnie Mac is launching new album today &#8212; spend $20 &#38; get $5000 in bonuses! http://www.johnniemac.com/album-launch #
That special offer from @johnniemac111 is today only, Thurs 20th May! I just ordered my 2 CDs from Amazon! #

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]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>My mate &#38; Aussie rock legend Johnnie Mac is launching new album today &#8212; spend $20 &#38; get $5000 in bonuses! <a href="http://www.johnniemac.com/album-launch" onclick="javascript:pageTracker._trackPageview('/www.johnniemac.com');" rel="nofollow">http://www.johnniemac.com/album-launch</a> <a href="http://twitter.com/DeanKennedy/statuses/14316654140" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
<li>That special offer from @<a href="http://twitter.com/johnniemac111" onclick="javascript:pageTracker._trackPageview('/twitter.com');">johnniemac111</a> is today only, Thurs 20th May! I just ordered my 2 CDs from Amazon! <a href="http://twitter.com/DeanKennedy/statuses/14316776680" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
</ul>
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]]></content:encoded>
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		<title>Weekly Twitter Tweets at 2010-05-09</title>
		<link>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-05-09/</link>
		<comments>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-05-09/#comments</comments>
		<pubDate>Sun, 09 May 2010 13:59:59 +0000</pubDate>
		<dc:creator>Dean Kennedy</dc:creator>
		
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-05-09/</guid>
		<description><![CDATA[
RT @mashable Chrome Increases Browser Market Share While IE Falls Again http://bit.ly/9orbCv #chrome #firefox #google #

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]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>RT @<a href="http://twitter.com/mashable" onclick="javascript:pageTracker._trackPageview('/twitter.com');">mashable</a> Chrome Increases Browser Market Share While IE Falls Again <a href="http://bit.ly/9orbCv" onclick="javascript:pageTracker._trackPageview('/bit.ly');" rel="nofollow">http://bit.ly/9orbCv</a> #<a href="http://search.twitter.com/search?q=%23chrome" onclick="javascript:pageTracker._trackPageview('/search.twitter.com');">chrome</a> #<a href="http://search.twitter.com/search?q=%23firefox" onclick="javascript:pageTracker._trackPageview('/search.twitter.com');">firefox</a> #<a href="http://search.twitter.com/search?q=%23google" onclick="javascript:pageTracker._trackPageview('/search.twitter.com');">google</a> <a href="http://twitter.com/DeanKennedy/statuses/13435054668" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
</ul>
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]]></content:encoded>
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		<title>Weekly Twitter Tweets at 2010-04-25</title>
		<link>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-04-25/</link>
		<comments>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-04-25/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 13:59:59 +0000</pubDate>
		<dc:creator>Dean Kennedy</dc:creator>
		
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-04-25/</guid>
		<description><![CDATA[
is browsing: http://is.gd/bzTFO Now that&#8217;s gotta hurt! Ouch! #

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]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>is browsing: <a href="http://is.gd/bzTFO" onclick="javascript:pageTracker._trackPageview('/is.gd');" rel="nofollow">http://is.gd/bzTFO</a> Now that&#8217;s gotta hurt! Ouch! <a href="http://twitter.com/DeanKennedy/statuses/12483857670" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
</ul>
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]]></content:encoded>
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		<title>Weekly Twitter Tweets at 2010-04-18</title>
		<link>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-04-18/</link>
		<comments>http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-04-18/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 13:59:59 +0000</pubDate>
		<dc:creator>Dean Kennedy</dc:creator>
		
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.deankennedy.com/blog/weekly-twitter-tweets-at-2010-04-18/</guid>
		<description><![CDATA[
is browsing: http://is.gd/brGy8 Thankyou Adobe, InDesign CS5 has multiple page sizes in 1 file! New features look delicious #

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]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>is browsing: <a href="http://is.gd/brGy8" onclick="javascript:pageTracker._trackPageview('/is.gd');" rel="nofollow">http://is.gd/brGy8</a> Thankyou Adobe, InDesign CS5 has multiple page sizes in 1 file! New features look delicious <a href="http://twitter.com/DeanKennedy/statuses/12136690424" onclick="javascript:pageTracker._trackPageview('/twitter.com');">#</a></li>
</ul>
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]]></content:encoded>
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		<title>Amazon Thinks Like Me</title>
		<link>http://www.deankennedy.com/blog/amazon-thinks-like-me/</link>
		<comments>http://www.deankennedy.com/blog/amazon-thinks-like-me/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 21:48:12 +0000</pubDate>
		<dc:creator>Dean Kennedy</dc:creator>
		
		<category><![CDATA[Bookshelf]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.deankennedy.com/?p=625</guid>
		<description><![CDATA[On sales letters books, Amazon and I are on common ground.]]></description>
			<content:encoded><![CDATA[<p>An interesting moment this morning &#8230; I was looking up Richard S. Hodgson&#8217;s book on Amazon, &#8220;The Greatest Direct Mail Sales Letters of all Time&#8221;.</p>
<p>On the page, it had of course: &#8220;Customers Who Bought This Item Also Bought&#8221; &#8230; with 10 suggestions: books by Denny Hatch (2), John Caples, Victor O. Schwab, Dan Kennedy (2), Joe Sugarman, Richard Bayan, Robert Collier and David Ogilvy. I already own (and have read) all 10!</p>
<p><img src="http://www.deankennedy.com/blog/wp-content/uploads/amazon_10_sales_letters_books.gif" alt="Amazon's 10 suggested sales letters books" title="Amazon's 10 suggested sales letters books" width="400" height="680" border="0" /></p>
<p>Each book on the list was well worth the read for what I do. Glad to see that on the subject of direct mail sales letters, my book library is well stocked.</p>
<p>It also shows how good Amazon is at finding what you&#8217;ll also probably love to read when you&#8217;re searching for a book &#8230; complementary purchases to help increase the number of items you buy. Technology put to good use.</p>
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		<title>A Week To Say Goodbye</title>
		<link>http://www.deankennedy.com/blog/a-week-to-say-goodbye/</link>
		<comments>http://www.deankennedy.com/blog/a-week-to-say-goodbye/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 08:48:59 +0000</pubDate>
		<dc:creator>Dean Kennedy</dc:creator>
		
		<category><![CDATA[Family]]></category>

		<guid isPermaLink="false">http://www.deankennedy.com/?p=622</guid>
		<description><![CDATA[Last week was one of those weeks I knew I'd eventually have, but would never really be prepared for.]]></description>
			<content:encoded><![CDATA[<p>Last week was one of those weeks I knew I&#8217;d eventually have, but would never really be prepared for. You see, my Grandma passed away.</p>
<p>We only found out she had stomach cancer in January, yet she had problems since just after halfway through last year. While never one to complain &#8212; hers is a loving, practical attitude to life &#8212; I&#8217;m glad for her that she&#8217;s no longer suffering.</p>
<p>I got a call on Tuesday from my sister that things were looking pretty bad for Grandma, so I&#8217;m glad I was able to race up to Ballarat and join my mum to sit with Grandma at her bedside during her last few hours. The caring and compassionate staff at the palliative care unit &#8212; Gandarra &#8212; knew that it was going to be the day.</p>
<p>While it was one of the hardest things to do, I was glad to be able to be there in person and say goodbye, and give my love and support to my mum too. Grandma passed away ever so peacefully in her sleep while I held her hand and mum gave her hugs &#8212; it&#8217;s a memory I will never ever forget.</p>
<p>My uncles, aunties and cousins had also been up to visit on the final day, along with the local Ballarat Salvation Army captain to read scriptures to Grandma.</p>
<p>We then had Grandma&#8217;s funeral on Friday &#8230; and my cousin Marnie and I both gave little tributes to Grandma during the service. If ever there is a time that public speaking is not easy &#8230; this is it, a family funeral.</p>
<p>One of the fascinating things I learned during the service about my Grandma was that, being born in 1925 (just before the start of the Great Depression) and the 11th of 12 children, there was a time when her family lived in a one bedroom place. It&#8217;s hard to imagine these days what that would have been like. A visit to Grandma and Pop&#8217;s (and later to Grandma and Phil) was always one with a hearty roast dinner and a delicious apple pie dessert &#8230; we live in lucky times.</p>
<p>My memories of Grandma are like one great big umbrella of happiness that covers the nearly 39 years I&#8217;ve known her &#8230; fun and excitement, love and kindness &#8212; and a positive attitude even if things weren&#8217;t going well. If you ever get to be Grandparents like I&#8217;ve had, then you&#8217;ll really be leaving a hugely positive impression on your grandkids. However I&#8217;m feeling on any given day, I can always think of Grandma and Pop and find some happy memory to make me smile.</p>
<p>I also discovered at the service probably where my sense of &#8216;community contribution&#8217; comes from &#8212; as I realised both generations before me &#8230; my mum and dad, and my Grandma and Pop all were involved in committees and voluntarily working with various clubs and organisations. I&#8217;m sure that&#8217;s part of why I&#8217;m a Rotarian now.</p>
<p>I really haven&#8217;t written this post to provide a business insight &#8230; other than one of keeping a perspective on what happens in life. To have the ability to be with my family, and remind myself of what&#8217;s really important in life &#8230; as emotional and sad at times that the week was, it was a week I&#8217;ll never forget.</p>
<p>It was also a reminder of not worrying about the little things in business that don&#8217;t really matter. It&#8217;s a good reminder to keep my eye on the &#8220;big rocks&#8221; &#8230; and to not put things off, to reaffirm my goals and dreams, because we&#8217;re not here forever. Life goes on.</p>
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