Yellow Pages

Mal Emery has published an outstanding article about the right way to use Yellow Pages, in his latest Rebellious Rant.

I’m not just saying that because Mal has recommended his clients and subscribers contact me for a “done for you” Yellow Pages service!

It’s because Mal is sharing great advice about maximising the impact of your Yellow Pages ad and making it up to 750% more profitable.

Like Mal says, 60% of those who consult a category in the Yellow Pages, have NO company in mind — and of the other 40%, around one third (13%) are will to be swayed … that’s a chance at persuading more than 7 in 10 readers with an effective ad.

The regular Rebellious Rants are a great free resource for any entrepreneur or business owner, well worth a free subscription!