Thought A Voucher Was A Better Gift?
… well it appears not everyone wants to use the Gift Card they got for Christmas!
So now comes along “GiftCardRescue” — as spotted in Springwise this month — who allow users to either exchange their cards for cash or another gift card from a different store. The story states the cash payout is 60 to 80 percent of the card’s value, or an exchange can be up to the full value of the card you’re getting rid of.
It’s only US based … for now … but that’s a great business idea that filled a need of a hungry crowd.
On the subject of gift cards…
While I don’t have a source of stats — I have heard in the past (and can verify from anecdotal evidence) that gift vouchers and gift cards are not only sometimes unwanted, but even people who like their present don’t always spend the card at its full value (if at all).
If you’re a retailer, it shows you two things: one — promoting gift cards may earn you unexpected profits from cards that aren’t redeemed; and two — if you were to address that issue in some way, it could be a way to stand out from your competitors.
Comments
Leave a Reply