2007 Internet Marketing Trends
Another Slideshare presentation to point to … this time relating to trends in Internet Marketing.
There’s interesting data in here how PPC (Pay Per Click) is moving towards SEO (Search Engine Optimisation) — finding ways of getting search rankings without the cost of sponsored listings/Google advertising.
Slides 18 to 20 have some useful resources to note.
Strategies such as the use of blogs — like this one — definitely help get attention. And then, on top of that, specific blogging methods and tools ensure you maximise your decision to create and use a blog to build online traffic.
For instance, I’m using WordPress (self-hosted) with a number of specific plugins to help drive traffic to this site (more about that in a future post). And I notice in my stats that traffic starts to arrive at my blog literally within hours of making new posts (you can read a blog post I did last year showing how fresh content is rewarded in search results).
If you view this presentation on Slideshare, you can see it in full-screen mode.
Engaging Customer Experiences
Here’s an interesting Slideshare presentation I’ve just watched called “Digital Experience Design and the Digital Agency”.
Although agency-focused and aimed at designers, it’s a nice reference to people-driven, citizen-based marketing and how experience matters to engage an audience and create customer conversations… to get the brain juices flowing.
What can you extract from these 27 slides and adapt to your own business approach?
If you view this presentation on Slideshare, you can see it in full-screen mode.
Getting Online Publicity 1
Slideshare is a great starting point for finding literally 1000′s of online presentations.
Although they’re without sound, there’s plenty of great content and I dare say I’ve barely scratched the surface.
Here’s one presentation that you could watch on two levels:
- There’s at least several new ideas for online marketing that you’ll get as a business owner
- As a marketer, observe how this slideshare presentation is another form of free online publicity that is itself being shared and distributed! It’s a way of providing both expert positioning and getting your message across to a wide audience. The better you do it, the better the exposure you’ll get.
If you view this presentation on Slideshare, you can see it in full-screen mode.
Attention-grabbing graphics tool
It’s back!
Over a decade ago, my computer at the time (a Mac clone) sported a very useful, but underused, peripheral: a Wacom graphics tablet. While I used the tablet some of the time, it really ended up not getting the use it deserved (and I donated it to a very excited student several years later).
To help create Direct Response projects, I’ve just purchased a new Wacom… which will help me with adding “graphic grabbers” to help draw attention to particular elements in my copy. So instead of using my mouse and hand-editing paths in Illustrator, the tablet and pen will give me a more natural platform to create the elements I need.
Things like asterisks, lines, boxes, comments, punctuation, bullets, numbers… elements to help guide the reader through a project such as a sales letter (both through grabbing attention and highlighted the personalised nature of the communication).
In terms of creating realistic hand-written elements, the tablet is an easier and better solution than having to rely on hand-drawing and scanning, or using a mouse as input.
Of course, I’ll combine the output I create from the tablet with hand-written style fonts, scanned elements and some mouse-drawn graphics — taking advantage of all four options to give me the ideal combination of attention-grabbing graphics to retain attention.
Now — as you can see from my first attempt after installing the tablet again — I’ve just got to get used to the stylus and feel of it all! It looks hand-created… because it is hand-created!
Twitter Tweets On 2008-02-08
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