Twitter Tweets On 2008-06-18

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Twitter Tweets On 2008-06-16

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Twitter Tweets On 2008-06-14

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Persuasion is still persuasion

I noticed a new report online tonight to download about 19 “new” rules of “social media” copywriting.

With “web 2.0″ all the buzz, this list promised a lot about being engaging and memorable … and persuasive … using social media.

To get the report, I had to sign up to a mailing list first. That was not part of the original “promise” — I was expecting to download a report, not have to add myself a mailing list to do so. Anyway, I downloaded the report and unsubscribed from the list. That’s a thought stream for another day.

I’ve got to say the report wasn’t what I was expecting.

Of the 19 “new” rules — only five of them were “new” and were directly related to social media (”Make your message viral”, “Start the conversation”, “Create discussion topics”, “Generate buzz” and “Include your keywords”). Even some of those are just online adaptions of ways to generate publicity — the method suits the vehicle, but the objective really hasn’t changed.

The other 14 “new” rules are not new at all — they’ve been around long before they were applied in a social media environment.

Sure, social media has changed how you connect, engage and persuade your market — but the way the message is crafted is still based on long-proven copywriting principles.

Some aspects of the process have changed, but the underlying techniques of copy are still as relevant in the social media sphere as elsewhere.

Persuasion is still persuasion.

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Twitter Tweets On 2008-06-11

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