Yellow Pages
Mal Emery has published an outstanding article about the right way to use Yellow Pages, in his latest Rebellious Rant.
I’m not just saying that because Mal has recommended his clients and subscribers contact me for a “done for you” Yellow Pages service!
It’s because Mal is sharing great advice about maximising the impact of your Yellow Pages ad and making it up to 750% more profitable.
Like Mal says, 60% of those who consult a category in the Yellow Pages, have NO company in mind — and of the other 40%, around one third (13%) are will to be swayed … that’s a chance at persuading more than 7 in 10 readers with an effective ad.
The regular Rebellious Rants are a great free resource for any entrepreneur or business owner, well worth a free subscription!
Twitter Tweets On 2008-07-17
- Channel 9 again demonstrate their absolute rudeness and arrogance… 15 minutes behind their TV schedule yet again for no good reason! #
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Twitter Tweets On 2008-07-16
- Back from a nice morning walk and getting into a few hours of writing! #
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President Kennedy
Okay, you won’t believe this … I’m not even a US resident and I got the Americans to let me run for President … it’s all over the news!
Thankfully having the name “Kennedy” swayed them — they don’t seem to mind the idea of another Kennedy in the Whitehouse.
Thanks to Paul Gram on the Copywriters Board for the heads up on this one! Nice viral marketing at work!
Twitter Tweets On 2008-07-13
- Just ordered 20 new marketing, copywriting, advertising and persuasion books from Amazon! #
- What a great definition of a cash back offer — point 4 on this page: http://www.mtechlaptops.com/dellvsmtech.htm — ha! #
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