More Getting Attention Insights

Let’s Connect is a presentation from Dutch agency IN10 in Rotterdam. The opening statistic highlights that only 5.5% of viewers are attuned to ads during tv ad breaks.

Again, while it’s based on big company tactics and “brand communication” it has plenty of lessons for small business on how to connect and get attention in modern marketing.

Some of the slides here refer to the briefings published by trendwatching – an excellent website that highlights “consumer trends and insights from around the world.”

The free monthly trendwatching briefings are well worth the viewing time — and the notification emails are some of the very few messages I allow to directly land in my inbox without being filtered (along with sister site Springwise — a weekly summary of new business ideas).