Headline that captures attention
There’s a story in The Age today about a fire that has damaged an adult cinema in Melbourne’s CBD.
And the crafty headline for this brief story? It’s hilarious:
Premature evacuation as Club X burns
It certainly got my attention in the list of the newspaper’s Top 10 articles for the day. Most amusing.
20 July 2007 | Filed Under Copywriting
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[...] has probably been used several times before when the right news story pops up. I actually posted a blog article here in July 2007 about a similar one used for a Melbourne story in The [...]