Err, it’s not my book!
I had to laugh today … a bit of pre-Christmas humour …
I use Google Alerts to track some client issues and also to track some marketers, to see where they get mentioned on blogs and in the news.
They’re a great way to not only keep track of what gets posted online, but you can also use the alerts to let you know of relevant new items on blogs, to then go and contribute and gain some valuable traffic.
Of course, I keep a track of my own name to see where it pops up.
An alert arrived today with this content off a blog:
Visitors to your site will submit their information using your forms if you use convincing sales copy. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He may be unequalled in the field of writing copy. Buy his book, The Ultimate Sales Letter, and read it thoroughly.
I thought this was fantastic!! Alas, it’s not true of course!
The author isn’t referring to me here … he’s referring to Dan Kennedy! Quite often at marketing events people see my name and say something like “hey, that’s just like Dan Kennedy” — or on the odd occasion they call me Dan by mistake. That’s how ingrained Dan Kennedy’s name is as a world-famous marketing guru!
I don’t mind that name association of course, not that I’m any relation!
I have found, however, the Kennedy name has brought to my attention some excellent marketing resources over the years, so I have three Kennedy’s to thank for increasing my knowledge of this craft.
All of Dan Kennedy’s books are on my shelves, as well as much of his other products. Ian Kennedy has also influenced my knowledge. He is Chairman and founder of K & D Bond International (and often referred to as the ‘Father of Direct Marketing in Australia’) — I met him back in 1997 and have an autographed copy of the book he co-authored with Bryce Courtenay called ‘The Power of One To One’. Another famous Kennedy in marketing and advertising is Canadian John E Kennedy who in 1904 coined the phrase “salesmanship in print” to define advertising.
So it is quite amusing when my name pops up in this way (at least to me!) … albeit attributed incorrectly!
Nowadays I compete with an American footballer and the former NHL hockey player who both share my name, so it’s a bit of a challenge in Google at times to stay noticed!
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