Done For You Banking
With the amount of “noise” in online marketing there’s not much these days that gets into my inbox for my direct attention. Most incoming mail is heavily filtered into folders: I’ll look at it if and when I think it’s worthwhile. I’m very protective of my inbox and it ensures I remain focused on what matters to me.
One of the emails that I do allow that privilege is the weekly Springwise newsletter of new business ideas: based on what subscribers spot and report from around the world. Along with its sister site, Trend Watching (monthly briefings on emerging consumer trends), it’s great entrepreneurial juice for the brain. Ideas sprout from the Springwise website daily, but I’m happy to take in a weekly digest.
This week again included a great idea for “done for you” style marketing: this time for wealthy clients of a private bank (Insinger de Beaufort in Amsterdam). As it says in the article, the bank realised many of its wealthy clients lacked the time or patience to deal with their personal finances — so it found a simple and convenient way to solve that problem. The bank even takes care of the entire follow-up process, including paying the bills, filing tax returns and processing business expenses!
And here’s another stroke of brilliance about this idea:
Sensing a gap in the market, Insinger de Beaufort offers its shoebox service to clients at other banks, too.
Where can you add “done for you” into your services? A related service? Something else your client normally has to do in the overall process? This should spark a ton of cross-marketing ideas with complementary businesses, to come up with your own “simple” and “easy” examples.
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