Copy Tips: Road Map
I’ll start this post with a quote from Alice in Wonderland by master story teller Lewis Carroll …
“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go? was his response. I don’t know, Alice answered. Then, said the cat, it doesn’t matter.”
In fact I used this quote in the opening of my first business plan when I launched my full-time business venture back in 1998. Here’s one much related also from Lewis Carroll:
If you don’t know where you are going,
any road will take you there.
So today’s a pause on our Copy Tips road to get a snapshot of what’s ahead!
So far, we’ve covered …
- Each part of the MOOVE formula
- Headlines
- Persuasive Sales Factors
- Openings and Rapport
- Writing Formulas
- Effective Pricing Contrast
- with a few topical tips thrown in along the way.
Once we finish on contrast in pricing, this is where we’re heading …
- Answering the common question about the length of your copy
- Language in copy
- Nine Ways to build Trust
- Formatting, including some in-depth graphic and design tips
- The Order and the Close
- More on Guarantees
- Sign-off and PS’s
- Focus on Testimonials …
- Nineteen ways to use Testimonials
- Seven ways to capture Testimonials
and I’ll wrap up with three copy secrets that reveal free, easy ways to ensure you continue to learn and develop your copy; and my final secret reveals how to make your copy work much more effectively for you than you may have ever imagined.
So now you now where we’ve been, where we’re at, and where we’re going!
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