Copy Tips: A Surprising Consideration For Your Guarantee
Did you notice I haven’t numbered today’s tip?
We’ll I’ve been on the road for several days (and 4 more to come) keeping my mind juiced with mastermind groups and some really high end coaching. I’m a constant student of this craft and know that to be successful I cannot work in isolation … that’s why I keep up with fellow copywriters online and also get to live events (at least monthly) … being a pro copywriter, live events really are a “media” anyway, and should always be on the schedule!
So … I will just be giving you a short, sharp mini tip — along with some reports about the events I’m at (more about the events in a moment).
Instead of rushing through a few regular tips in my plan while I’m “on the road”, I’d rather make sure my regular content is as fresh as it can be (that’s me being fresh too — not after two plane trips and a very late hotel check in at Sydney!) … and each post stuffed “as full as a goog”!
(What’s a goog you ask? It’s Australian slang for a chicken’s egg).
So I’ll get back to regular full Copy Tip posting on Friday.
Because I simply can’t post half-hearted Copy Tips … I don’t write these by deadline or word count — I pour as much good info into them as I possibly can!
Mastermind Events
In the meantime, I’ll let you know of what’s going on at Mal Emery’s Platinum2Mastermind group (I’m looking forward to giving my presentation to Mal’s group on Thursday) and give you a couple of bits from the just-completed very first weekend meeting of Pete Godfrey’s Private Wealth Group (wow, has that exploded onto the scene! The first get together was super-charged!).
So here’s today’s mini tip …
It’s about guarantees.
It actually fits in with our current tips on TRUST, in a slightly different way.
It’s a reminder from Dan Kennedy that he wrote in The Ultimate Marketing Plan:
Remember, prospects are always skeptical … even about guarantees!
So while a strong guarantee uses risk-reversal wording and tactics to help remove an obstacle to buy (by providing at LEAST a full refund) … you also need to prove and clearly articulate that your guarantee is believable — that you’ll honour what you say and come good on your promise to refund if the case arises.
It was a great point to remember about the skepticism of prospects… and that’s the mini tip of the day!
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Excellent points thank you Dean,
see you soon