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Copy Tip 1: Perspective
Here’s the first tip: write your copy from the perspective of your PROSPECT.
It’s all about THEM, not about you. As you might have heard in the past, be tuned in to WIIFM — “What’s In It For Me”.
Here’s an example in news release writing: you’re writing a release to a newspaper editor about your business.
From their perspective, they want NEWS that is RELEVANT to their readers.
So make sure it is written with that in mind. Find a newsworthy angle. Make sure it relates to the readers of the publication (answer why it is news to the readers).
When you do this, you’ll be more effective.
10 December 2008 | Filed Under 101 Copy Tips, Copywriting
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