2007 Internet Marketing Trends
Another Slideshare presentation to point to … this time relating to trends in Internet Marketing.
There’s interesting data in here how PPC (Pay Per Click) is moving towards SEO (Search Engine Optimisation) — finding ways of getting search rankings without the cost of sponsored listings/Google advertising.
Slides 18 to 20 have some useful resources to note.
Strategies such as the use of blogs — like this one — definitely help get attention. And then, on top of that, specific blogging methods and tools ensure you maximise your decision to create and use a blog to build online traffic.
For instance, I’m using Wordpress (self-hosted) with a number of specific plugins to help drive traffic to this site (more about that in a future post). And I notice in my stats that traffic starts to arrive at my blog literally within hours of making new posts (you can read a blog post I did last year showing how fresh content is rewarded in search results).
If you view this presentation on Slideshare, you can see it in full-screen mode.