Five Insightful Marketing and Design Presentations
Here’s five Slideshare presentations I think are worthy of highlighting… each explained below. Remember, if you want to see the presentation in full-screen mode, just click the text link I’ve created below the slides. This will take you to the presentation on slideshare, and from here you’ll have a full-screen icon in the bottom right hand corner of the navigation bar.
The Luxury Brand Marketing presentation by Idris Moolee in 2005 is a revealing look at the concept of “luxury” and take note of slides 47-49 in particular.
First Impression, Marketing, Brand and Participants has plenty of insight into how design impacts on getting and keeping attention and how it influences consumer behaviour.
The Brand Gap gets off to a great start by explaining what is — and what isn’t — a “brand”. It then goes into the 5 ways to build a charismatic brand. While some of it is aimed at agencies and big companies, and talks about things to do beyond the concern most small business budgets, there are concepts in here that anyone can takeaway that help create a “character” for your business.
Conversation by Design includes some solid advice on effective blogging — especially from slide 15 onwards.
10 Truths of Marketing in a Web 2.0 World highlights, in a short presentation, some key concepts involved in the approach you should take online for content creation once you’ve set up your blog. In some ways this presentation is too brief — it’s a good reminder if you already know some marketing concepts, but it may be harder to extrapolate information from this presentation otherwise.
Eg, Slide 8 — it shows how consumers can use social media like You Tube to highlight poor service — and how that activism can then be seen by 100’s and 1,000’s more people… so even the smallest incident or indiscretion can suddenly create worldwide attention (keep in mind this can also be from a positive perspective).