Yellow Pages
Mal Emery has published an outstanding article about the right way to use Yellow Pages, in his latest Rebellious Rant.
I’m not just saying that because Mal has recommended his clients and subscribers contact me for a “done for you” Yellow Pages service!
It’s because Mal is sharing great advice about maximising the impact of your Yellow Pages ad and making it up to 750% more profitable.
Like Mal says, 60% of those who consult a category in the Yellow Pages, have NO company in mind — and of the other 40%, around one third (13%) are will to be swayed … that’s a chance at persuading more than 7 in 10 readers with an effective ad.
The regular Rebellious Rants are a great free resource for any entrepreneur or business owner, well worth a free subscription!
Free Copywriting and Business gold mine
Here’s the first free resource I’d like to share…It’s an information resource for small business owners and copywriters that you should be reading every day. Yes, I read this material virtually every day myself, it’s fantastic value (free) and chock full of great advice and tips (one of my secret weapons):
- Clayton Makepeace’s “The Total Package“
This newsletter comes with my highest endorsement: it is described as “Business-Building Secrets for Growth-Obsessed Companies” and I’d challenge any company or entrepreneur to not find at least one practical idea from every article.
Issues are released daily, and authored by respected industry figures, along with Clayton Makepeace. You’ll soon find you’ll have these emails in your inbox, without filters, and be putting aside a little time to go over each issue.
If I had a rating system this would get “5 stars” and is a valuable free daily resource.