Thanks Al
Last week Mel and I were guests of Alan Kirke at the StreetSmart Hawthorn Connect Group meeting.
The StreetSmart group is run by Alan and comprises small business owners and entrepreneurs who get together regularly to discuss business marketing, swap info on news and success stories, have a “hot seat” session and network together.
The main topic of this month’s meeting was copywriting and that’s the reason Alan got me along, to go through the main points of a Yanik Silver copywriting CD that the members had been listening to. We also enjoyed the information shared between the connect group members and also had fun adding some input into the special hot seat session.
One of the best things I was able to “take away” from the meeting was how the members literally “kept each other going” with ideas and inspiration — aside from having regular goals and responsibilities, the ideas shared were very valuable and an excellent reason to keep up with their membership. That regular get-together outside of everyone’s normal business environment was a great way to stay focused on the future: a proven concept that has worked for a long time and always good to see in action.
We also picked up a business lead for copywriting, so that’s another good outcome from our breakfast meeting.
PS: If you’re interested in Alan’s Hawthorn Connect Group and their monthly breakfasts, drop me a line and I’ll put you in touch with Al.
More Getting Attention Insights
Let’s Connect is a presentation from Dutch agency IN10 in Rotterdam. The opening statistic highlights that only 5.5% of viewers are attuned to ads during tv ad breaks.
Again, while it’s based on big company tactics and “brand communication” it has plenty of lessons for small business on how to connect and get attention in modern marketing.
Some of the slides here refer to the briefings published by trendwatching – an excellent website that highlights “consumer trends and insights from around the world.”
The free monthly trendwatching briefings are well worth the viewing time — and the notification emails are some of the very few messages I allow to directly land in my inbox without being filtered (along with sister site Springwise — a weekly summary of new business ideas).