Copy Tip 47: Six Ways To Use Authority And Celebrities

One famous experiment from 1961 shows how compliant we are with figures of authority — and here’s six ways you can use authority figures, authority objects and celebrities to be more persuasive.  » Read More...
 
10 March 2009 | Filed Under 101 Copy Tips, Copywriting | 1 Comment 

Copy Tip 46: Statistics: Lies or Trust Builders?

Statistics — lies or truth? Is your copy more persuasive using statistics?  » Read More...
 
26 February 2009 | Filed Under 101 Copy Tips, Copywriting | Leave a Comment 

Copy Tip 45: Building Trust Via Case Studies

Discover how case studies add trust, find out when they’re used as the “substitute” and how to use case studies even if you have no customer results yet!  » Read More...
 
21 February 2009 | Filed Under 101 Copy Tips, Copywriting | Leave a Comment 

Copy Tip 44: A Surprising Side To Testimonials

An in-depth look at the power of testimonials in your copy … and some surprising bonus benefits of using them (along with what NOT to do!).  » Read More...
 
19 February 2009 | Filed Under 101 Copy Tips, Copywriting | Leave a Comment 

Copy Tip 43: Graphics For Persuasion

So can you actually ignore your graphic presentation and focus on the content of your message? This post reveals what’s important in terms of credibility.  » Read More...
 
17 February 2009 | Filed Under 101 Copy Tips, Copywriting | Leave a Comment 

Copy Tip: This Secret Is The Greatest Of All!

What’s the foundation for the greatest money-making secret on the planet?  » Read More...
 
10 February 2009 | Filed Under 101 Copy Tips, Copywriting, Current Affairs | Leave a Comment 

Copy Tips: A Surprising Consideration For Your Guarantee

I’m in mini tips while on the road, but today’s mini tip is a great reminder about something surprising you need to remember when creating a guarantee.  » Read More...
 
9 February 2009 | Filed Under 101 Copy Tips, Copywriting, Events | 1 Comment 

Copy Tip 42: 13 Ways To Build Trust With Video

How video helps make your message more persuasive, and 13 content ideas.  » Read More...
 
6 February 2009 | Filed Under 101 Copy Tips, Copywriting | Leave a Comment 

Copy Tip 41: Nine Ways To Build Trust

In the global virtual village, trust is more important than ever. Here’s nine ways I’ll be covering that helps you build trust both online and offline.  » Read More...
 
3 February 2009 | Filed Under 101 Copy Tips, Copywriting | Leave a Comment 

Copy Tip 40: Six Language Tips

Language matters in your copy … and here’s six tips to help build rapport and make your copy more relevant to your audience.  » Read More...
 
2 February 2009 | Filed Under 101 Copy Tips, Copywriting | Leave a Comment 

Copy Tip 39: Can Copy Be Too Long?

It’s a common question. Can copy be really too long? Can 5 pages be too long? Or too short? Here’s my take on it …  » Read More...
 
29 January 2009 | Filed Under 101 Copy Tips, Copywriting | Leave a Comment 

Copy Tip 38: Two More Ways To Reduce Your Perceived Price

Here’s two more approaches to improve the perceived value of your pricing.  » Read More...
 
27 January 2009 | Filed Under 101 Copy Tips, Copywriting | Leave a Comment 
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