Business Stimulus Opportunities
Whatever your politics on the issue, Australian taxpayers start receiving their “stimulus package” payments from today.
If you’re in business … what are you proactively doing to encourage and attract that spending?
One of our clients already has a special sale in place — launched yesterday — to encourage spending in her direction. She’s got a range of holidays in place that consumers can buy — and several for less than the $900 to $950 stimulus payment.
The payments of up to $950 start going out this week (according to this Herald Sun article).
Here’s how it gets distributed …
Single-income families who receive Family Tax Benefit B will get $900 one-off payments under the economic stimulus.
And families who receive Family Tax Benefit A will get a $950 back-to-school bonus for each child aged 4-18.
Carers, disabled pensioners, students and drought-affected farmers will also get $950 cash payments.
Taxpayers earning less than $100,000 will receive further one-off bonuses of up to $900 from April.
So that’s a LOT of $900 to $950 payments going out. So what have you done to get ready? What will you do?
Doing “nothing special” is not a profit-generating strategy!
Ideally … have a Stimulus Sale.
What can you package in the range of $900 to $950 per person (or $1800 to $1900 per couple)?
Products? Services? Consulting? Information Packages? Business Opportunities? Lay-By for higher priced goods? Memberships? Subscriptions? Stimulus Bonus Offers and Upsells?
While people might want to make one-off purchases, such as for leisure/recreation goods and services, electrical and entertainment goods, one of the more promising ways you can attract buyers in this market is with the opportunity to make more money from their initial investment.
Business opportunities.
Products people can use to start a rewarding/income-generating hobby or part-time venture.
You want to present solutions that can generate constant additional income — so prospects can turn their stimulus payment into ongoing cash!
Psychologically, it’s not their money, so the logical reasons to buy now (LRBN) are tipped more slightly in your favour. You could liken it to the prospect winning a small lottery prize … money to spend that they didn’t have in the first place.
The emotional reasons (ERBN) can also centre around the need to find ways to make more money, especially in an unstable or recessionary economic climate. A way to “keep ahead”.
Of course, you would still be making an irresistible OFFER to your prospects, using URGENCY and a strong GUARANTEE … all the components of a good direct response package need to be included at any time.
If you already have a client list — get that sale into their hands quick smart. Your existing clients already know you, so they’re the best initial source of revenue. You have a good reason to get in touch — to announce your new Stimulus Sale … so make sure you do!
You know the saying about “making hay” … time to get to it!
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