Price Persuasion
I noticed an interesting presentation of pricing for a subscription for my local daily newspaper (Geelong Advertiser) today.
Big graphic displays “Only $27.60″ with a much smaller “per month” underneath, and then “SAVE OVER $96″ underneath, with a much smaller “per year”.
In other words, it could be a yearly comparison: “Only $331.20 per year — Save over $96″.
Or just having it monthly: “Only $27.60 per month, save over $8″.
Or, much worse, swapping the year and monthly figures: “Only $331.20 per year — Save over $8 per month.”
None of the other pricing options look particularly persuasive or appealing, do they?
Keep this in mind as a consumer and as a business owner!
The pricing claim is certainly factual, but by being “creative” about the amounts, it is presented in a much more persuasive manner than it would be if you solely used yearly OR monthly pricing in the claim.