Masterclass Day One
Just about to head off to Day Two of Masterclass, thought I’d let you know about Day one!
I’ve gotta say it’s terrific what Pete shares with us, “oldies” and new students alike. For me, there were several great reminders/refreshers on some really well-proven direct response techniques — and a couple of resources that have recently slipped my mind. It was also great to reinforce that some recent projects had all the essential elements as they should be (and of course — as happens every time I immerse myself in learning — it triggered some great ideas for current client projects!).
Having my wife Mel here too is great because with her extra perspective, I think our copywriting will jump to another level again. It helps for us to both know the proven direct-response systems as we can make “one plus one equal three”.
For everyone, especially the new students who haven’t seen these direct response systems before from the inside — they could leave after Day one and know they’ve got back 5-10 times the investment in their class — yet there’s still two days of fantastic content to absorb.
Hopefully Pete won’t will pick on me again today about spending time in the online copy forums — it’s all in good fun and we’re just having a laugh. He also pointed on the design work I’ve done for his new Crocodile Marketing venture with media guru David McMahon, so bonus points there!
It was really nice too to meet some new, prospective copywriters and be able to share what it’s like as a full-time copywriter and give some insights into the range of possibilities, especially now they have the direct response tools to be really effective.
Hopefully after our dinner on a boat on the Brisbane River tonight I’ll be in a well state to report to you tomorrow on Day two! I bet I’ll be glad Day three starts an hour later than the first two days!