Twitter Tweets On 2008-11-14
- Hmmm, vimeo didn’t like my videos, they deleted them! Over to viddler … #
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Twitter Tweets On 2008-11-11
- @masscontrolkern when I click on “followers” on my web twitter page they’re in order from most recent to oldest… cooler name, hmmmm…. #
- Very unimpressed with Citibank, twice I said NO to a phone offer and they’ve gone ahead and signed me up with a cooling off period: illegal? #
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Rhythm of Three
At the Copywriting Masterclass last week in Brisbane, Pete Godfrey revealed how he often grouped three benefits together in a headline as there was quite a rhythm to this combination and was useful in grabbing attention.
I’ve since discovered — thanks to a link to an article on About.com by GrammarGirl on Twitter — that these series of three parallel words, phrases, or clauses are called tricolons.
The article, by Richard Nordquist — an About.com Guide to Grammar and Composition — reveals Obama’s powerful use of rhetoric in the victory speech he gave after last week’s US Presidential win: have a look for yourself at:
Barack Obama’s Secret for Stirring a Crowd
It’s a very easy to follow example of the persuasive power of tricolons in action.
Reflecting on the Masterclass
Well we’ve been home about a week now and back into the swing of work (although I have a terrible cold, but that’s another thing — hopefully to be fixed very quickly by Jim Humble’s Miracle Mineral Supplement).
One of the great parts about any event of course is the other participants, and the chance to catch up, swap resources and stories, chat and network.
It was great to catch up again with copywriter Kevin Francis, hear about the work he’s been successfully doing and find out a bit more about him. But it wasn’t until I looked at Kevin’s Maximum Results Copywriting blog that I realise that Kevin has also completed Tony Robbins’ Mastery University program, and also was at one of David Garfinkel’s workshops where he met well-known top copywriters like Michel Fortin, Peter Stone, Carl Galletti, Brian Keith Voiles (one of my heroes that I love to study), Craig Perrine and a host of others.
Pete Godfrey (left) and Kevin Francis at the Copywriting Masterclass
Sometimes the best discussions at a live event are in the bar, on the break or even at the airport on the way home! That’s really one of the great bonuses of the live “immersive” environment — just as much value can come from the stage as well as from everyone else attending.
Like Pete Godfrey said at the event, and I’ve heard before, you never want to be too smart for the room and think you don’t need to be at these types of events!
Twitter Tweets On 2008-11-09
- WTF — YouTube keeps cutting off end of my uploaded videos, even though they look fine here in 2 separate video software programs. Grrrrrrr. #
- Alright! Switched to Vimeo instead of YouTube — wow, higher quality vids look great now! Nothing gets cut off the end. #
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