Twitter Tweets On 2008-07-16
- Back from a nice morning walk and getting into a few hours of writing! #
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President Kennedy
Okay, you won’t believe this … I’m not even a US resident and I got the Americans to let me run for President … it’s all over the news!
Thankfully having the name “Kennedy” swayed them — they don’t seem to mind the idea of another Kennedy in the Whitehouse.
Thanks to Paul Gram on the Copywriters Board for the heads up on this one! Nice viral marketing at work!
Twitter Tweets On 2008-07-13
- Just ordered 20 new marketing, copywriting, advertising and persuasion books from Amazon! #
- What a great definition of a cash back offer — point 4 on this page: http://www.mtechlaptops.com/dellvsmtech.htm — ha! #
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Bargains in misspellings
I just watched an auction end online for a brand new pair of men’s workboots … a brand with an excellent reputation … being offered for $15 — $100 below retail!
Number of bids?
Zero. No sale!
Here’s a pretty good reason why … the boots were advertised as “Bloodstone Workboots” — but the actual brand is Blundstone, not Bloodstone.
Now there’s always been a market on sites like eBay to find a bargain via misspellings — whether a typo or simply the seller not knowing the correct spelling!
I know for sure that typo’s slip through my fingers more than I’d like, and I don’t profess to be a leading authority on spelling and grammar (an aside: why isn’t grammar spelled “grammer”, like hammer or stammer?).
If I was a smart seller, I’d at least do my research to confirm the right brand name. I’d also include the common misspellings in my listing, so it’s more easily found by people who don’t know the correct spelling when doing their search (especially on eBay when they search title and description).
Of course, if I was a smart buyer, I’d be searching on misspellings to find bargains like a pair of brand new top brand workboots for sale at $100 less than retail with 0 bids!