Getting Online Publicity 1
Slideshare is a great starting point for finding literally 1000’s of online presentations.
Although they’re without sound, there’s plenty of great content and I dare say I’ve barely scratched the surface.
Here’s one presentation that you could watch on two levels:
- There’s at least several new ideas for online marketing that you’ll get as a business owner
- As a marketer, observe how this slideshare presentation is another form of free online publicity that is itself being shared and distributed! It’s a way of providing both expert positioning and getting your message across to a wide audience. The better you do it, the better the exposure you’ll get.
If you view this presentation on Slideshare, you can see it in full-screen mode.
Attention-grabbing graphics tool
It’s back!
Over a decade ago, my computer at the time (a Mac clone) sported a very useful, but underused, peripheral: a Wacom graphics tablet. While I used the tablet some of the time, it really ended up not getting the use it deserved (and I donated it to a very excited student several years later).
To help create Direct Response projects, I’ve just purchased a new Wacom… which will help me with adding “graphic grabbers” to help draw attention to particular elements in my copy. So instead of using my mouse and hand-editing paths in Illustrator, the tablet and pen will give me a more natural platform to create the elements I need.
Things like asterisks, lines, boxes, comments, punctuation, bullets, numbers… elements to help guide the reader through a project such as a sales letter (both through grabbing attention and highlighted the personalised nature of the communication).
In terms of creating realistic hand-written elements, the tablet is an easier and better solution than having to rely on hand-drawing and scanning, or using a mouse as input.
Of course, I’ll combine the output I create from the tablet with hand-written style fonts, scanned elements and some mouse-drawn graphics — taking advantage of all four options to give me the ideal combination of attention-grabbing graphics to retain attention.
Now — as you can see from my first attempt after installing the tablet again — I’ve just got to get used to the stylus and feel of it all! It looks hand-created… because it is hand-created!
Twitter Tweets On 2008-02-08
- Reading: "Latest Publicity Post" (http://tinyurl.com/2mvx2z) #
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Nine In Publicity Bonanza
Could executives at Channel Nine in Melbourne be more excited than through this coverage of a new series about to go to air?
A television series so “gripping” that it is involved in an actual legal wrangle?
“Crime show Underbelly in legal wrangle” screams the headline from the Herald Sun. Talk of banning the show, talk of clouding the judgement of potential jurors.
And the opening paragraph:
A JUDGE has ordered Channel 9 to hand over episodes of the gangland drama Underbelly, casting last-minute uncertainty over the airing of the $13 million series.
Actually, I think the judge has ensured a last-minute extra ratings bonanza on the airing of next week’s first episode. Who doesn’t want to find out about this new series that’s tied up in the drama of the courts? A tv series so potent to capture attention of a real Supreme Court judge?
It’s a cliffhanger-style start without even having been broadcast to the public, overflowing with drama and suspense, and picked up in stories in both metropolitan Melbourne newspapers.
You even have the Prosecutor quoted in the article saying the show is “graphic, powerful and gripping”:
Prosecutor Geoff Horgan, SC, said he could foresee real problems with the program going to air.
“It’s graphic, it’s powerful, it’s gripping and I would be astonished if viewers of the program were not strongly attracted to it . . . can you really expect jurors not to be watching this,” Mr Horgan said.
And then on the defence side:
The accused man’s lawyer, Anthony Brand, supported the subpoena and said he preferred if Nine would pull the series.
“It’s well crafted, and powerful . . . and factually there were some matters I was not aware of,” Mr Brand said.
This would be publicity beyond the wildest dreams of the Channel Nine publicity team. Expect the show to hit the ratings jackpot once it is aired.
Facebook traffic turbo boost
Here’s the opening paragraphs of a recent article about Facebook in The Age:
To some, Facebook is a frivolous social forum, but Californian Lee Lorenzen regards it as “the lowest-cost customer acquisition vehicle on the planet”.
A partner with Altura Ventures, Mr Lorenzen appeared via video at last month’s Facebook Developers Garage meeting in Sydney. He told the gathering of Web 2.0 entrepreneurs that it took him nine years and “a lot of money” as CEO at Shop.com to get 500,000 registered users.
But then Facebook application iLike, from developer Rockyou, added 600,000 users in eight hours.
“Nine years versus eight hours - we knew there was something going on that was special inside the Facebook environment,” Mr Lorenzen says.
Wow, just 8 hours versus 9 years — that’s really showing the potential power of Facebook from a business sense — it’s time to take notice of Facebook when it is described as “the lowest-cost customer acquisition vehicle on the planet.”