Twitter Tweets On 2008-11-18
- Getting ready for day 2 of the Platinum mtg — had great fun yesterday presenting on effective YP advertising & met some great contacts too #
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Twitter Tweets On 2008-11-16
- Preparing for Tuesday’s presentation at Mal Emery’s Platinum 2 Mastermind … just realised it’s only 10:30am here in Perth, not 12:30pm!!! #
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Twitter Tweets On 2008-11-14
- Hmmm, vimeo didn’t like my videos, they deleted them! Over to viddler … #
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Twitter Tweets On 2008-11-11
- @masscontrolkern when I click on “followers” on my web twitter page they’re in order from most recent to oldest… cooler name, hmmmm…. #
- Very unimpressed with Citibank, twice I said NO to a phone offer and they’ve gone ahead and signed me up with a cooling off period: illegal? #
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Rhythm of Three
At the Copywriting Masterclass last week in Brisbane, Pete Godfrey revealed how he often grouped three benefits together in a headline as there was quite a rhythm to this combination and was useful in grabbing attention.
I’ve since discovered — thanks to a link to an article on About.com by GrammarGirl on Twitter — that these series of three parallel words, phrases, or clauses are called tricolons.
The article, by Richard Nordquist — an About.com Guide to Grammar and Composition — reveals Obama’s powerful use of rhetoric in the victory speech he gave after last week’s US Presidential win: have a look for yourself at:
Barack Obama’s Secret for Stirring a Crowd
It’s a very easy to follow example of the persuasive power of tricolons in action.